The Importance of a Marketing Content Planner
Content planners are accountable to develop a vision of content creation publication, distribution and publication. automatic content writing software are also accountable for monitoring and evaluating strategy effectiveness.
This type of content informs the public about the products and services provided by the company. It also helps the audience solve issues and meet their requirements.
A marketing content planner is a spreadsheet or it could be a third-party program. The difference is in the way you utilize it.
1. Identify Your Goals
The famous quote, usually believed to be the work of Benjamin Franklin although perhaps never spoken by him, holds true: "If you fail to plan, you are planning to fail." Structure, workflow efficiency and clear communication are necessary to transform a strategic vision into a highly efficient content marketing engine.
Setting goals is among the most crucial steps to take in this process. Start with the most basic business goals or use the SMART framework to make them more specific and achievable. This is also a great opportunity to revisit the goals for content and ensure they are in line with the current strategy.
Being aware of your goals will enable you to monitor how each piece of content performs. This will help you identify which elements are working and which requires improvement and allow you to make necessary adjustments and improve overall performance. This will help you reach your overall goals and provide quality content to your users.
2. Identify Your Audience
Knowing your audience will help you create content that's relevant, engaging and effective. The best way to do this is to conduct research and identifying the traits of your ideal customer personas. This can be accomplished by using surveys, data analysis, and other methods of gathering data about your clients.
By analyzing the results of this research and the results of this research, you can determine the kinds of content that will be most effective for your company. This could range from blog posts and social media posts to podcasts and webinars. Once you've identified which formats are most effective then you can begin creating your content strategy.
A content planning tool will help you to keep the track of your marketing goals and ensure that the right people work on the right projects. It can also boost productivity by allowing teams to focus on what's most important and stay clear of distractions. CopyPress provides a no-cost Content Analysis Report that you can download today.
3. Find Your Ideal Platforms
It's important to tailor your content to the platform you prefer. Instagram users are searching for visually appealing content, whereas TikTok viewers enjoy short fashionable videos. Conducting some market research will help you identify your ideal users and their preferred platforms.
An effective marketing content planner will take into account all the steps needed to turn your ideas into an actual asset. It will provide you with an outline to reach your goals and ensure everyone in your team is on board.
Content planning tools such as Monday and Kapost can help you with this. They let you create tasks, assign them, collaborate and monitor their progress in one dashboard. Alternatively, there are more sophisticated tools like Wrike that allow for drop-down menu functionality and provide a general timeline of the project and tables of actionsable items and a message board. Both of them offer an initial free version, as well as more comprehensive subscriptions if your team requires more advanced features.
4. Find Your Content Types
If you're a single influencer or a large marketing team, a planner for content can help you organize your ideas and ensures everyone is on the same page. It's also a great tool to manage content for longer lead-time projects, like quarterly or annual campaigns.
A good content planner can help you identify which kinds of content you should create and how to execute them. This includes determining the format your content should be in, such as blog posts, infographics, podcasts, case studies, or social media press releases. It should also include a timetable to determine when these pieces need to be created and published.
It is also important to monitor metrics related to your goals for content marketing like engagement and traffic. This will help you evaluate your results and make needed adjustments. Using a program like Ahrefs can help you determine what's working and what's not. It can also give you insights on your competition's performance.
5. Determine Your Content Objectives
If you have clear content objectives that will help your team stay on track to achieve their goals. Clear objectives will help you achieve your goals for content marketing whether it's to increase SEO traffic by updating blog posts or to increase retention of customers through the organization of webinars.
A good content planner can assist you in defining your goals by creating an organized workflow and allowing for collaboration. It could also include tools such as image-generation software, prompts for text-to-image, and social management apps to simplify the process.
Apart from setting goals and establishing an expected workflow, a marketing content planner can assist you in identifying your key performance indicators (KPIs). This will enable you to monitor the effectiveness of your content and react accordingly to improve your marketing campaign. Bounce rate, website traffic and social media shares are all examples of metrics that are quantifiable. These metrics should be monitored at all stages of the content lifecycle, including production and publication.
6. Identify Your Resources
If you don't have the resources needed to implement your content strategy, it's useless. During planning, make sure that you have enough money to complete the tasks you've outlined. This can include team or salary payments, production costs, web space and marketing tactics.
Once you've got your budget in place, you can begin assigning responsibilities to each task. For instance, you may be able to assign keyword research and copywriting, editing and design to different members of your team. Alternatively, you can also make use of a tool such as Sprout to make it easier of scheduling content across different platforms and channels.
You can connect your social media accounts to the Sprout tool and schedule posts to Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. The scheduling tools of Sprout also have an image library to simplify asset management and save time when creating posts.
7. Find your Key Performance Indicators
If you're planning to invest many hours creating content, it's important that your marketing efforts pay off. Identifying and tracking the right key performance indicators can help you determine the effectiveness of your content and increase your performance over time.
For instance, the number of returning customers is a popular KPI used by content marketers. This metric can be used to measure the effectiveness of your content at converting customers. it can be used to determine any areas of improvement for future campaigns.
It's also important to establish the type of content you'll produce in accordance with your goals and target audience. This could include blog posts videos, infographics, or posts on social media. Once you've identified the various content formats, it's important to devise a plan that includes the frequency and distribution method for each. This will ensure that your content is being noticed by the right people at the best times.
8. Find out the tracking methods you are using
A marketing content plan is an essential tool for any business looking to improve their marketing efforts. It lets you keep in mind your marketing goals, your audience, and your resources, while allowing you the ability to evaluate the effectiveness of your strategy over time.
A social media calendar can aid you in planning your content and ensure it is regularly released. It also allows you to plan ahead for any occasions or holidays that could impact your audience's engagement.
A keyword content plan is a great method of optimizing your SEO strategies. It will help you find the most relevant keywords to use in your content and boost your search engine rankings and visibility. It will also help you evaluate the effectiveness of keyword content strategies over time.
9. Determine Your Measurements
Whatever your preference, whether you opt to organize your content by keyword or theme the marketing plan you create should help you identify the most important metrics for each piece. This will allow you to determine the success of your content and keep improving it. A cloud-based marketing content planner, like Optimizely CMP can help you manage collaboration between team members and produce reports that are useful for making future content planning decisions.